Discount Stock Broker vs Full-Service Stock Broker

Brokerage

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Brokerage Charges

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Services

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Suitable for

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Physical Presence

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Customer service

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Examples

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Discount Stock Broker vs Full-Service Stock Broker

Brokerage

Full-service Broker

Discount Broker

Low brokerage fees for high-volume traders

Charges a flat & fixed fee on every executed order

Brokerage Charges

Full-service Broker

Discount Broker

0.25% - 0.75%

Rs 10- Rs 20 per order

Services

Full-service Broker

Discount Broker

Broking Services, Research, PMS etc

Broking Services

Suitable for

Full-service Broker

Discount Broker

Research, consulting and investment advisory services

Who want to cut costs on brokerage while having limited trading requirements

Physical Presence

Full-service Broker

Discount Broker

Offices in multiple locations in order to assist customers

Zero branch offices since no additional services offered

Customer service

Full-service Broker

Discount Broker

Email/Call/Branch Servicing/Doorstep servicing etc.

Online services email/chat/phone

Examples

Full-service Broker

Discount Broker

ICICI Direct, Kotak securities, Sharekhan

Zerodha, Upstox, Trade Smart Online, SAS online

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