As the global advertising business responds to the climate problem, John Osborn, a former CEO of OMD US and BBDO New York, has been chosen to lead Ad Net Zero USA
This comes after the announcement to launch Ad Net Zero internationally made this summer at LIONS.
which was supported by major holding companies for advertising agencies .
The ANA, 4A's, the IAB, the WFA representing worldwide advertisers, the EACA and Voxcomm, as well as USA trade organisations, endorse Osborn's appointment and the growth of the Ad Net Zero USA branch.
The task of Osborn will be to build on the Global Group's pledges to implement the Ad Net Zero 5-point action plan into its US businesses.
With the US accounting for 40% of global advertising expenditure, Osborn's appointment is accompanied by an open invitation for US businesses.
With workshops, networking opportunities, and a special VIP event at the British Consulate.